You're paying $228 a lead.
Half of them never get called back.
We install the system that answers every roofing lead in under 5 minutes, follows up for 90 days, and shows you cost per signed job — not cost per click.
- · Installed in 14 days
- · Works with your crew
- · You own the system
$228
Average cost per roofing lead on Google Search Ads ($228.15)
5 min
Response window — leads contacted at 5 minutes are 21x more likely to qualify than at 30
48%
Of sales reps never make a second follow-up attempt
27%
Of inbound web leads are ever contacted at all
The odds of contacting a lead decrease by more than 10 times in the 1st hour.
Where roofing revenue dies.
The storm hits and the phone wins
Three days of demand, one office manager, and every call that goes to voicemail goes to the next roofer on the list.
Estimates sent, never chased
You inspect, you quote, they say they'll think about it. Nobody follows up on day 4, day 11, day 30. The job closes — for someone else.
Leads scattered across four places
Facebook forms, Angi, the website, and your sales guy's phone. No single list means no accountability.
You can't tell which ads make money
Your marketing report shows leads. Your bank account shows jobs. Nobody connects the two.
The math on your leak.
Conservative numbers for a contractor spending $20K/month on lead generation.
- Monthly lead spend
- $20,000
- Leads at $228 each
- 88 leads
- Leads actually worked
- 44
- Leads lost to no follow-up
- 44
- Close rate on worked leads
- 12%
- Average job value
- $11,000
$58,000+/month
Model built on published 2026 industry benchmarks for exclusive roofing leads. Your numbers depend on market, crew capacity and pricing. We calculate yours on the audit call.
What we install.
Built for roofing. Not a generic CRM template.
Speed-to-lead under 5 minutes
Every form, call, and Facebook lead hits one inbox and triggers an instant text plus a ring to the closer's phone. Nights and weekends included.
Pipeline built for roofing
New Lead → Inspection Scheduled → Inspected → Estimate Sent → Insurance Pending → Signed → Job Scheduled. Every stage has an owner and a deadline.
90-day follow-up sequences
Text, email and call tasks that chase every unsigned estimate until it closes or dies. Written for homeowners, not for SaaS.
AI intake agent
Answers after hours, qualifies the roof type, storm date and insurance status, and books the inspection straight into the calendar.
Insurance claim tracking
Adjuster dates, supplements and approvals tracked in the pipeline, so no claim stalls silently for six weeks.
Cost per signed job dashboard
Ad spend tied to signed contracts by source, campaign and rep. You finally know which channel to double.
Storm season is a system problem, not a staffing problem.
When hail hits, demand spikes for 72 hours and then splits between whoever answers first. Hiring is too slow. The system has to absorb the spike.
- AI agent takes overflow calls and books inspections 24/7
- Storm-date and neighborhood tagging on every lead
- Automatic route grouping so crews inspect by zip code
- Reactivation campaign to every unsigned estimate in the affected area
What changes in 30 days.
- Response time
- From 4 hours to under 5 minutes
- Estimates followed up
- From 1 touch to 11 touches over 90 days
- Leads in one system
- 100% — every source, one pipeline
- Reporting
- Cost per signed job, by campaign, live
Where we work.
We work with roofing contractors across the US storm belt and in Mexico.
Roofing questions.
No. We build on what you have — GoHighLevel, JobNimbus, AccuLynx, HubSpot or a spreadsheet. If what you have can't do the job, we tell you before you pay us anything.
14 days for the core system: pipeline, speed-to-lead, follow-up sequences and reporting. AI intake and insurance tracking land in the following two weeks.
It's trained on your offer, your service area and your qualifying questions. It handles intake and booking. Anything complex goes to a human immediately.
Only after the system is installed. Turning on more spend before the follow-up works is how contractors lose money faster.
The audit is free and you keep the findings either way. Installation is priced per scope after the audit — always less than one month of the leak we find.
You keep everything. The CRM, the sequences, the dashboards and the documentation are in your account, under your login.
Book your Revenue Leak Audit.
30 minutes. We'll show you what your leaks cost per month and what fixing them looks like.